Training Overview

If Your Business Has a Strong Team, This Might Interest You

Many corporate training firms deliver their training as a half-day PowerPoint, and only to your sales staff. They click through slides, read a rehearsed script aloud to your team, and call it complete. You might even receive a short test summary so you can mark the exercise as “complete.”

Aside from its general ineffectiveness, as often proven later by flat or declining sales, the rest of your staff never sees it. The people answering your phones, working your counter, running your warehouse, or managing marketing never learn how they affect sales in the business where they spend most of their time. And for you? Nothing really changes.

That’s not how we operate. We’re not against a strong presentation. But we go further. We work with your entire team—including you—to teach each person how sales connect directly to their current role.

Inside Trainer works with independent, owner-operated local businesses.

In most independent businesses, every employee has the job they were hired for—and the job they actually do. The receptionist answers phones, handles deposits, manages scheduling, and keeps the place running. The warehouse employee stocks inventory, coordinates deliveries, manages orders, and updates software. Everyone wears multiple hats throughout the day, including you.

That’s why, before offering any sales training, we take the time to understand your business in detail. The result is training built around how your company actually operate and not a generic system you have to bend to fit.

Two Types of Training

There are two solid ways to grow your business. One is to increase sales with your existing customers. The other is to expand your customer base by finding new prospects. Maximizing both together fuels growth, which is why we offer training in each area:

Sales Training is created and tailored for your entire team and not just the designated “sales” staff. Everyone participates in growing your bottom line. In a small business, even if one staff member, whether in sales or support, isn’t doing their part, it can seem like having a sales-prevention department. Careless interactions with customers can directly reduce revenue.

Marketing Training is different from sales training. It is focused on the individual responsible for marketing your business, whether that’s you, someone on your team, or a new hire you plan to bring on board.

Marketing is the adaptive pursuit of capturing the attention of prospective customers so that when they are ready to buy what you sell, it is your business they choose over your competitors.

Our training is built around your business and your goals, giving your marketing person the skills to manage campaigns independently, without relying on outside agencies.