Marketing Training

Marketing Agencies Like to Make Things Sound Harder Than They Are

I’m willing to bet you’ve spent repeatedly on online and offline advertising with different companies—each promising the moon and stars—and still haven’t seen measurable results.

Maybe you paid the radio ad exec, who promised access to their “lucrative” drive-time listeners. Or the newspaper rep, claiming that a page 3 business section ad with an obvious offer would have customers pouring in. Or the digital marketing agency, charging your card every week so you could be ‘found’—without clarifying ‘found by whom, and for what?

And you feel burned. Not just out of money with no results, but you also feel like they take your money, and they never really tell you what they’re doing with it.

Who This Is For

The goal is to bring your marketing in-house. If you already have someone managing marketing, this program will show you how to effectively and efficiently multiply your returns on ad spend.

Please note that we do not work with or train third-party SEO or PPC agencies. If you are currently using one, you are expected to bring the service in-house and onto your payroll. Once trained, this person can manage marketing independently—or act as your project manager if you decide to hire a third party again.

Built for the person currently handling marketing, or the one you plan to bring in. It’s not for a whole department, but for one person—maybe you—who needs to know how to make paid ads and direct marketing work profitably and keep them working consistently.

This training will show how to tie everything in from your lead generating straight through to the sale. Including ads, copy creation, and follow-ups. It will even show you how to use your offline media, then digitally tag a prospective customer so you are ready for them when they are ready to buy.

You’ll learn how to connect every step—from lead generation straight through to the sale, including ads, copy creation, and follow-ups. It also demonstrates how to use offline media to transition a prospect to the online space so you can digitally tag them for deeper, targeted marketing. So you can guide the sale from the very beginning.

This is not a simple one- or two-day training program.

If you don’t currently have someone in-house for this role—or are planning to hire someone new—we can help set them up properly from day one. Onboarding a new marketing hire is available as an additional service alongside the training, but not as a standalone offering.

A Part of What You’ll Be Capable Of

You will be able to run paid ads that deliver a positive ROI. You’ll know where to place them so they reach the right audience, and how to write copy that speaks to the right person at the right moment. You’ll understand what the numbers mean, how to read them properly, and how they shape your strategy. You’ll also recognize that when a campaign appears not to be working, it may only require a small adjustment.

With consistent lead flow and structured follow-up in place, you’ll be able to build a marketing campaign from the ground up that moves a prospect from stranger to paying customer—often without meeting them until the day they call with a purchase order.

What This Is Not

We are not an ad agency. We are not offering done-for-you marketing or outsourced copywriting. After the initial setup and training are complete, your designated person will be fully capable of running and optimizing ad campaigns internally. We hand over the reins. You manage your own ads and ad accounts. There are no ongoing monthly fees.

That said, you’re not cut off. If you need a strategic refresh or additional training, short-term consulting is available.

Can You Answer These Questions?

• Do you know where your best customers are right now — where they spend time online and offline?
• Do you know why customers choose your competitor instead of you?
• Do you feel like the only way to compete is by lowering your prices?
• After completing the marketing training, you’ll know where your customers are, how to reach them, and how to position your offer so they choose you — without competing solely on price. We stand behind that with a double guarantee.